We're advocating for the exploration of the great outdoors with your cat. The fluffs we've grown to love as they sit on our windowsills and sofas basking in the warmth of the rays through the open blinds need to be let out. These naturally adventurous creatures deserve to feel the dirt beneath their paws, the heat from a campfire, and smell the musty awesomeness that is a worn-in tent. 

"THE MEOWNTAINS ARE CALLING, AND I MUST GO." - CAT

And we caption our photos with haikus because we believe it captures the quintessence of an angsty, grumpy cat. Also, it's fun. 

Eternal thanks are given to the daring humans who bravely stuck a harness on their cat and drove it to a campsite. Without them, what would we post about? Dogs? No.